Through the eyes of Keith, this explainer video establishes a character who needs to conveniently manage eCommerce fulfillment and leverages Amazon Multi-Channel Fulfillment.

The video uses dynamic character animation and abstract transitions to create vignettes that demonstrate each step of the process. The tile design motif connote stacked parcels that underscore Amazon's excellence in logistics and robust distribution networks.

This project contains Amazon brand guidelines and design assets from Watts.